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The founder of Potion, Katie Mulcahy is a licensed esthetician and herbalist who discovered liberation from her own illnesses through holistic practices. Skin has a way of communicating internal complications by manifesting as acne, eczema, dermatitis, flushing, and changes in oil quality. After finding her skin in a vulnerable place, she discovered her digestive problems played the biggest role. After years of working to better her health, Katie was able to heal her skin and digestive ailments with topical and internal herbal medicine. Her collective knowledge of being an esthetician and new found love of herbalism resulted in an idea that grew to a wistful passion, and ultimately led to the creation of Potion in 2017.


After her personal health journey, Katie was compelled to investigate the cause and effect of products used both on and in the body. Her findings were as suspected: most skincare and makeup products, as well as supplements and processed foods, contained a myriad of fillers, synthetics and carcinogens. The worst part was that some companies producing these items misleadingly marketed them as ‘all natural,’ and ‘organic.’

By consulting with high-end skincare experts and U.S.-based herb farms while receiving certifications in holistic skincare and cosmetics formulation, Katie made her dreams tangible and Potion's first products were conceived.

Since its inception, Potion’s product line has grown, yet its philosophy remains the same: the best care for one’s skin and self comes from the earth. Potion products contain thoughtful ingredients with no fillers, and all are botanically-based and free of synthetics.


Potion has- and always will be- transparent about ingredients, mindful about product cultivation, and respectful of nature and history. It is not a trendy wellness brand; Potion is a movement. With the rituals of the Old World in mind, as well as constant research and cruelty free product testing, Potion crafts thoughtful, effective and high-quality products, with hopes to heal the world by bringing us back to our roots.

Schedule a Skincare Consultation with Katie here

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